In 2025, middle-class households are considered to be any household making between $56,600 and $169,800. While this may seem like a decent amount of money, the economy is changing in a lot of ways. As a result, some things have been placed out of reach for middle-class citizens. Once-accessible car brands have become exclusive to individuals making more than $169,800 annually (crazy, I know). Here is a look at 10 luxury cars the middle class can’t afford to buy new.
1. BMW 3 Series
BMW’s 3 Series was once the go-to luxury sedan for middle-class buyers looking for performance and prestige. However, with rising prices and expensive add-ons, it has become harder to afford. Base models now start at a much higher price, and premium trims push the cost beyond middle-class budgets. Leasing and financing options have also become less attractive due to high interest rates. Maintenance and repair costs further add to the financial burden.
2. Mercedes-Benz C-Class
I love Mercedes, but it has become relatively inaccessible for the middle class. I’ve been looking at buying one, but I’d have to get something at least 10 years old or older to be able to afford it. Over time, advanced technology, premium materials, and higher manufacturing costs have made it significantly more expensive. The starting price has nearly doubled in the past decade, making it difficult for middle-class buyers to justify the cost. Ownership costs, including maintenance and insurance, add another layer of expense.
3. Audi A4
The Audi A4 was long considered a great balance between affordability and performance in the luxury market. Today, its rising base price and expensive optional packages have pushed it beyond the reach of the middle class. The cost of ownership has also risen with expensive parts and specialized repairs. Leasing no longer provides the financial relief it once did, making it a less attractive option.
4. Lexus RX
The Lexus RX was a popular choice for families looking for luxury and reliability in an SUV. However, with newer models featuring high-tech innovations and premium materials, its price has soared. The hybrid versions and upgraded trims are now significantly more expensive than before. Financing and leasing costs have risen due to high demand and limited availability. Maintenance expenses for luxury SUVs have also increased, making long-term ownership costly.
5. Cadillac Escalade
Cadillac was always known to be a more affordable luxury vehicle. Unfortunately, the Escalade has gotten out of a comfortable price range for most people in the middle class. Today, it has evolved into an ultra-luxury SUV with a six-figure price tag. The addition of high-end tech, massive infotainment screens, and advanced safety features has made it pricier. Fuel costs, insurance, and maintenance further push it out of reach. The used market isn’t much better, with pre-owned models still commanding high prices.
6. Porsche Macan
Again, I love Porsches. I was a Porsche technician for several years, but the Macan is totally out of the realm of possibilities for people considered middle-class (used or new). Recent models have seen price hikes, making them significantly more expensive. Customization and optional packages drive up the cost even further. Financing options are limited due to high interest rates and strict loan terms. The cost of repairs and maintenance is another factor that puts it out of reach for the middle class.
7. Tesla Model S
The Tesla Model S was once seen as an attainable electric luxury vehicle, but those days are over. Rising production costs and supply chain issues have led to drastic price increases. Tax incentives that once made it more affordable have been reduced or removed in some markets. Charging infrastructure improvements have added convenience, but maintenance and repair costs remain high. The Model S now competes with traditional luxury brands at a price point far beyond middle-class budgets.
8. Land Rover Range Rover
While I wouldn’t recommend that anyone buy a Land Rover, it’s definitely not advisable for the middle class. Its pricing has now reached ultra-luxury levels. The cost of advanced off-road technology and high-end materials has made it far more expensive. Even base models are now out of reach for middle-class buyers. Leasing and financing options require high monthly payments, making it less accessible. Frequent and costly repairs add another financial hurdle to ownership.
9. Acura MDX
The Acura MDX was once considered a practical luxury SUV that middle-class families could afford. However, as technology and luxury features have expanded, so has its price tag. Higher trim levels come with a cost that rivals more expensive European brands. Insurance and maintenance costs have risen, adding to the financial strain.
10. Infiniti Q50
Lastly, Infiniti’s Q50. It was a well-priced alternative to German luxury sedansfor years, but its affordability has declined. Prices have increased while competition from BMW, Mercedes, and Audi has driven demand for premium features. Limited incentives and high loan interest rates make financing difficult. Costly maintenance and declining resale values make it a risky investment.
Luxury Now Comes at a Higher Price
There is no doubt that luxury cars often come with additional costs, but now many brands are out of reach for the middle class. Financial barriers and the rising cost of well… everything… is having a profound impact on the car market. Of course, there are still some brands that offer budget-friendly alternatives. However, they are becoming fewer and far between.
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Drew Blankenship is a former Porsche technician who writes and develops content full-time. He lives in North Carolina, where he enjoys spending time with his wife and two children. While Drew no longer gets his hands dirty modifying Porsches, he still loves motorsport and avidly watches Formula 1.